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About Us

Kelly Sepcic Pfeil is President of ArrowInno,  specializing in product design and innovation consulting. With 25 year’s experience in the world’s largest food and beverage companies, she offers consumer centric and solid technical consulting.


She served as Vice President for Frito Lay North America and PepsiCo’s Research and Development from 2007-2015. She led PepsiCo’s global strategy and portfolio management and multiple VP roles in product development and innovation.  She served as the Dean of PepsiCo’s Global R&D University for Experience Design.


Prior to joining Frito Lay in 2007, she spent 14 years with The Coca-Cola Company in Atlanta, GA.  She was the key leader responsible for core brand innovation for all Coke TM formulations globally, including Coke Zero and all flavor line extensions for colas.


She received her PhD and MS degrees in Chemistry from the Georgia Institute of Technology. She began her R&D career with Milliken & Company in Spartanburg, SC and Solvay Pharmaceuticals in Marietta, GA.


She is passionate for innovation and has been an author on several technical papers and an inventor on multiple international and US patent applications in the area of flavor and sweetener technology. 

She has been an instructor for the Georgia Institute of Technology’s Chemistry Department summer program of Concept to Market innovation course for three years.  She leads an annual offsite for the Women in Chemistry program on career and professional development for the Georgia Institute of technology. 

She serves on the Georgia Institute of Technology President’s Board and their School of Chemistry Advisory board.  She also serves on the President George W. Bush Institute’s Advisory Committee and is chairman of the St. Andrews Methodist Collin County Storehouse. 


Kelly lives in Plano, Texas.  She enjoys playing golf, tennis and classical piano.  She is an avid traveler and has worked and visited more than 50 countries.  

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